My Book

4 Key Principles That International Businesses Should Follow to Succeed in the U.S. Market Learn how culture, relationships and perceptions impact success.

Underneath facts and figures is an intangible layer relating to culture, relationships and perceptions that will guide you on your journey to succeed in the U.S.

Much is written about how to invest in the U.S. market, but many foreign businesses still fall short of their dream goal.

I don’t want that to happen to you.

After 14 months of interviewing 50 leaders of small to large well established foreign companies in the U.S. market, I discovered 4 key principles underpinning their success. I am excited to share them with you in this book so that you can:

  • Save Time
  • Save Money
  • Avoid failure

This book distills what Cristina Ferreira da Costa has learned from leaders throughout her extensive research and from her own experience moving from Portugal to establish a successful coaching and consulting practice in the U.S.

In her quest to succeed, she recognized the importance of sharing her learnings to help others in their journey in to the U.S. market.

Cristina Ferreira da Costa is an Executive and Team Coach, a Consultant for Culture in Organizations, and a Business Culture Partner for the U.S. Market.

Living in Atlanta, Georgia, USA.

Proud Member of:





What you can change to succeed

Throughout my corporate career and my years working as a consultant in two different continents (watch the video to know more), I’ve kept noticing that what makes the difference between companies thriving versus just surviving is their culture and the effectiveness of their leaders.    In my work with CEO’s, managers, or entire leadership teams, I…

Your challenges inspire my journey

This is the first newsletter of the year, in a series of 12. In each newsletter I aim to provide you with helpful ways to improve your life and your business in 2021. In the coming months, we will work together on what we can change to succeed. Whether it is with or without my help –…

Circumstances don’t make leaders or organizations. They reveal who they already are.

Circumstances don’t make leaders or organizations. They reveal who they already are.  9 months ago, the world completely changed.  During those 9 months, we faced difficulties, we adapted, and we continue to move forward.We are spending more time alone that ever before. Giving us the unexpected opportunity to learn more about ourselves and our work environments: 1.  …

Revisit your purpose. Who do you serve?

Organizational silos, unclear strategies and slow decision-making processes are three strong energy-drainers. They inhibit your organization’s ability to become more flexible and move fast in this COVID-19 era. Although the adrenaline from the rush to attend to the basic immediate needs of safety and revenue has passed, now is the time to push your organization…

Leadership Development and Executive Coaching

We are no longer living in a short-term crisis. We are living in a whole new environment, and all signs point towards it being here to stay. Outdated habits are no longer valid. A good example is the old model of frequent travel for important meetings or training – several CEOs of Fortune 500 companies have recognized that…

Workshops for Leaders, Managers and Teams

Workshops for Leaders, Managers and Teams Available in English, Portuguese and Spanish Managing high volumes of work while keeping a good and healthy connection with your team is not an easy task. You are trying to apply leadership best practices but stressful moments, with constant shifts in priorities, doesn’t make it easy. You need your people motivated and committed,…

Join us in this Webinar

Join us in this Webinar.More than ever before we are in search of the right word, the right action and the right direction as uncertainty grows in our daily lives. It is not easy as things seem to be changing by the minute, and we find ourselves having to adapt quickly to what comes our way.  If…

Let us help you keep your people motivated with this tip

Let us help you keep your people motivated with this tip:Hopefully by now your team has seen you multiple times in your personal space. By now you have opened your home to them via video call, and they have done the same. Use these difficult times to build a deeper trust with your people. Sharing a bit…

How to positively influence your people?

It’s all about your energy! The energy you bring to your daily (virtual) meetings with your teams says a lot about you as a leader. All eyes and ears are on you, no matter if you’re tired or stressed. As a leader, you are always on stage!  Your words can give your people the energy to…

What do you need? How can I help?

What do you need? How can I help? Solving the complicated puzzle of having your people working remotely and the need to keep them productive and engaged, may strike you as an insurmountable proposition.That’s where the Leader comes in.By being assertive and in control, a good leader will ensure that questions like “what do you need?” don’t go…

Let us help you navigate these rough times with this tip

Let us help you navigate these rough times with this tip:Feeling confused? Your team is working from home and you feel you are losing control.  😱  It’s ok if you feel this way… your brain is racing, trying to find safety in this unfamiliar situation.  😌 Close your eyes and take a deep breath. Many leaders still fear the concept of remote work. They understandably feel…

The US Market Is No Valentine´s!

February may be the month of Love…                        …but the U.S. Market is no Valentine’s!Pleased to meet you!My name is Cristina Ferreira da Costa, and I am the President & Founder at CDC Consulting Partners, LLC.​ I am a knowledgeable and experienced business culture consultant, leadership developer and executive coach, with a career of 25+ years helping organizations…