My Book

4 Key Principles That International Businesses Should Follow to Succeed in the U.S. Market Learn how culture, relationships and perceptions impact success.

Underneath facts and figures is an intangible layer relating to culture, relationships and perceptions that will guide you on your journey to succeed in the U.S.

Much is written about how to invest in the U.S. market, but many foreign businesses still fall short of their dream goal.

I don’t want that to happen to you.

After 14 months of interviewing 50 leaders of small to large well established foreign companies in the U.S. market, I discovered 4 key principles underpinning their success. I am excited to share them with you in this book so that you can:

  • Save Time
  • Save Money
  • Avoid failure

This book distills what Cristina Ferreira da Costa has learned from leaders throughout her extensive research and from her own experience moving from Portugal to establish a successful coaching and consulting practice in the U.S.

In her quest to succeed, she recognized the importance of sharing her learnings to help others in their journey in to the U.S. market.

Cristina Ferreira da Costa is an Executive and Team Coach, a Consultant for Culture in Organizations, and a Business Culture Partner for the U.S. Market.

Living in Atlanta, Georgia, USA.

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