My Book

4 Key Principles That International Businesses Should Follow to Succeed in the U.S. Market Learn how culture, relationships and perceptions impact success.

Underneath facts and figures is an intangible layer relating to culture, relationships and perceptions that will guide you on your journey to succeed in the U.S.

Much is written about how to invest in the U.S. market, but many foreign businesses still fall short of their dream goal.

I don’t want that to happen to you.

After 14 months of interviewing 50 leaders of small to large well established foreign companies in the U.S. market, I discovered 4 key principles underpinning their success. I am excited to share them with you in this book so that you can:

  • Save Time
  • Save Money
  • Avoid failure

This book distills what Cristina Ferreira da Costa has learned from leaders throughout her extensive research and from her own experience moving from Portugal to establish a successful coaching and consulting practice in the U.S.

In her quest to succeed, she recognized the importance of sharing her learnings to help others in their journey in to the U.S. market.

Cristina Ferreira da Costa is an Executive and Team Coach, a Consultant for Culture in Organizations, and a Business Culture Partner for the U.S. Market.

Living in Atlanta, Georgia, USA.

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Blog

Growth Mindset & Fixed Mindset apllied to organizations

I’m sure you have heard the expression: “Willpower is key to success” – well, it’s true! The mental attitude with which you face life, obstacles, and goals – the so-called “mindset” – is crucial for your success. It is not merely a personality trait, it is what makes us optimistic or pessimistic, successful, or not….

Planing the future with confidence

The expression “to be in the right place at the right time” gained a whole new meaning for me last week.
A few days ago, in the lobby of a hotel in a European capital, I was surprised by an elderly lady. She had a polished appearance and a look of self-assurance.
To my surprise, she approached…

How Technology Can Improve Team Spirit And Internal Communication

You know that company where your friends work and everything seems to go wrong? They often complain about last minute changes in daily planning, outdated reporting processes and news that is spread by rumors than by official communication. All these problems affect a company’s results by decreasing employee motivation.

When Leaders and teams meet customers for a long-term relationship

Customers are the #1 reason for your organization to exist. Therefore, it is only natural that you want to engage in a happy and lasting relationship with your customers. This is, in fact, the ultimate ambition of any successful company. Dealing with customers is usually the front-office’s responsibility, backed up by marketing, communication, and sales departments. What if I…

How Leading Companies Approach Their Workplace Culture

Happy 2022! I´m kickstarting this year with some reflections about how leading companies approach their workplace culture.When we look at some of the major companies all over the world, we can see they all have one thing in common: the culture in their workplace is pivotal to their success. Take, for instance, Zappos.The recruitment process for a Zappos candidate starts…

What we’ve learned over this past year – 12 tips to keep in mind for 2022

Let me start by wishing you happy holidays and a prosperous 2022!Now that the year is ending, it is my hope that you have taken the time to reflect on your personal and professional life, coming to an evaluation of where you are, and where you want to go. Adjusting to the changes around is…

Into Their Minds: How Systemic Constellation’s Methodology Changed My Perspective

A couple of weeks ago, I facilitated a Systemic Constellation session in an organizational context for a client who was experiencing challenges with the way her team was performing.This client is the CEO of a small company, and she wanted to understand how to help her team improve the work they were doing. She wanted to…

Out-Of-The Box Methodology to Help Solve Organizational and Team Challenges!

A New Way to Enhancing Organizational Agility to Address Change. Better, and Faster!A Group or Team strategic reflection with 3D Virtual Characters, for a Systemic approachChange is happening faster than ever before. The digital transformation, remote work, new supply chain and ecosystems, they all continue forcing businesses to adapt their products, services, and operations to market…

Adding the missing piece to organizational agility

Agility is the ability of an organization to renew itself, adapt, change quickly, and succeed in a rapidly changing, ambiguous, turbulent environment.McKinsey & CO, Managing Consulting CompanyI spent the last few months speaking with leaders, managers, and Change Officers from different countries to learn more about how they have been adapting their products, services, teams,…

Real Challenges In The Workplace, And How We Helped

Real Challenges In The Workplace, And How We Helped Today I am sharing with you two stories of real client challenges, and the way we supported them using our scientific tools, and our work methodologies.  STORY #1 Getting management aligned with senior leadership strategy. “I have a problem with one of my managers in country”, said the Senior VP of…

The Power Of Your Personal Brand In A World In Transformation

When you think of “Coca-Cola”, what comes immediately to mind? … A sense of thirst, a refreshing beverage, a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of? … Speed, Money, Success?  If you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength?…

4 Easy Ways to Boost your Effectiveness at Work

In this newsletter, I bring you 4 ideas you can do for yourself and for your business – either alone, or with my help. DO IT YOURSELF 1. Find your Purpose.Have you said to yourself lately, that there must be more to work than this? Are you starting to feel the need to find meaning in…

What you can change to succeed

Throughout my corporate career and my years working as a consultant in two different continents (watch the video to know more), I’ve kept noticing that what makes the difference between companies thriving versus just surviving is their culture and the effectiveness of their leaders.    In my work with CEO’s, managers, or entire leadership teams, I…

Your challenges inspire my journey

This is the first newsletter of the year, in a series of 12. In each newsletter I aim to provide you with helpful ways to improve your life and your business in 2021. In the coming months, we will work together on what we can change to succeed. Whether it is with or without my help –…

Circumstances don’t make leaders or organizations. They reveal who they already are.

Circumstances don’t make leaders or organizations. They reveal who they already are.  9 months ago, the world completely changed.  During those 9 months, we faced difficulties, we adapted, and we continue to move forward.We are spending more time alone that ever before. Giving us the unexpected opportunity to learn more about ourselves and our work environments: 1.  …

Revisit your purpose. Who do you serve?

Organizational silos, unclear strategies and slow decision-making processes are three strong energy-drainers. They inhibit your organization’s ability to become more flexible and move fast in this COVID-19 era. Although the adrenaline from the rush to attend to the basic immediate needs of safety and revenue has passed, now is the time to push your organization…

Leadership Development and Executive Coaching

We are no longer living in a short-term crisis. We are living in a whole new environment, and all signs point towards it being here to stay. Outdated habits are no longer valid. A good example is the old model of frequent travel for important meetings or training – several CEOs of Fortune 500 companies have recognized that…

Workshops for Leaders, Managers and Teams

Workshops for Leaders, Managers and Teams Available in English, Portuguese and Spanish Managing high volumes of work while keeping a good and healthy connection with your team is not an easy task. You are trying to apply leadership best practices but stressful moments, with constant shifts in priorities, doesn’t make it easy. You need your people motivated and committed,…

Join us in this Webinar

Join us in this Webinar.More than ever before we are in search of the right word, the right action and the right direction as uncertainty grows in our daily lives. It is not easy as things seem to be changing by the minute, and we find ourselves having to adapt quickly to what comes our way.  If…

Let us help you keep your people motivated with this tip

Let us help you keep your people motivated with this tip:Hopefully by now your team has seen you multiple times in your personal space. By now you have opened your home to them via video call, and they have done the same. Use these difficult times to build a deeper trust with your people. Sharing a bit…

How to positively influence your people?

It’s all about your energy! The energy you bring to your daily (virtual) meetings with your teams says a lot about you as a leader. All eyes and ears are on you, no matter if you’re tired or stressed. As a leader, you are always on stage!  Your words can give your people the energy to…

What do you need? How can I help?

What do you need? How can I help? Solving the complicated puzzle of having your people working remotely and the need to keep them productive and engaged, may strike you as an insurmountable proposition.That’s where the Leader comes in.By being assertive and in control, a good leader will ensure that questions like “what do you need?” don’t go…

Let us help you navigate these rough times with this tip

Let us help you navigate these rough times with this tip:Feeling confused? Your team is working from home and you feel you are losing control.  😱  It’s ok if you feel this way… your brain is racing, trying to find safety in this unfamiliar situation.  😌 Close your eyes and take a deep breath. Many leaders still fear the concept of remote work. They understandably feel…

The US Market Is No Valentine´s!

February may be the month of Love…                        …but the U.S. Market is no Valentine’s!Pleased to meet you!My name is Cristina Ferreira da Costa, and I am the President & Founder at CDC Consulting Partners, LLC.​ I am a knowledgeable and experienced business culture consultant, leadership developer and executive coach, with a career of 25+ years helping organizations…

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