{"id":375,"date":"2022-02-25T11:57:58","date_gmt":"2022-02-25T11:57:58","guid":{"rendered":"https:\/\/cdcconsultingpartners.com\/?p=375"},"modified":"2023-08-30T13:52:25","modified_gmt":"2023-08-30T13:52:25","slug":"when-leaders-and-teams-meet-customers-for-a-long-term-relationship","status":"publish","type":"post","link":"https:\/\/cdcconsultingpartners.com\/pt\/02\/25\/2022\/when-leaders-and-teams-meet-customers-for-a-long-term-relationship\/","title":{"rendered":"Quando L\u00edderes e Equipas procuram Clientes para uma rela\u00e7\u00e3o de longo prazo"},"content":{"rendered":"

Quando L\u00edderes e Equipas procuram Clientes para uma rela\u00e7\u00e3o de longo prazo<\/strong><\/em><\/p>\n\n\n\n

Os clientes s\u00e3o a raz\u00e3o #1 para a exist\u00eancia da sua organiza\u00e7\u00e3o. Por conseguinte, \u00e9 apenas natural que queira estabelecer rela\u00e7\u00f5es felizes e duradouras com todos eles. Esta \u00e9, na verdade, a derradeira ambi\u00e7\u00e3o de qualquer empresa de sucesso.<\/p>\n\n\n\n

Lidar com os clientes \u00e9 normalmente uma responsabilidade do front-office, apoiado pelos departamentos de marketing, comunica\u00e7\u00e3o e vendas. E se eu lhe dissesse que a boa experi\u00eancia dos clientes come\u00e7a na equipa de lideran\u00e7a da sua empresa?<\/p>\n\n\n\n

Porqu\u00ea? Vejamos.<\/p>\n\n\n\n

1.<\/strong>
Os l\u00edderes ainda prestam pouca aten\u00e7\u00e3o ao que as equipas de front-office t\u00eam a dizer. Estas equipas sentem-se frequentemente desencorajadas de partilhar os seus pensamentos, porque n\u00e3o se sentem suficientemente valorizados ou \u00e0 vontade. Resultado? Clientes insatisfeitos. As equipas de front-office que lidam com os clientes 24 horas por dia, 7 dias por semana, recebem informa\u00e7\u00e3o importante numa base di\u00e1ria (desejos, sonhos e reclama\u00e7\u00f5es dos clientes). A constru\u00e7\u00e3o de mecanismos para permitir o fluxo desta informa\u00e7\u00e3o dentro da organiza\u00e7\u00e3o \u00e9 crucial para o sucesso. Os l\u00edderes precisam de ter em conta estes insights na defini\u00e7\u00e3o de novas estrat\u00e9gias, produtos ou pol\u00edticas da empresa. Em muitas empresas isto ainda n\u00e3o est\u00e1 a acontecer.<\/p>\n\n\n\n

APRENDIZAGEM #1: OS L\u00cdDERES DEVEM CRIAR MECANISMOS PARA ESCUTAR A VOZ DOS SEUS CLIENTES.<\/h4>\n\n\n\n

2.<\/strong>
As empresas em r\u00e1pido crescimento, particularmente na \u00e1rea tecnol\u00f3gica, est\u00e3o a ter dificuldades em preparar os l\u00edderes de equipa para estarem prontos e eficazes. H\u00e1 muitos IC (Individual Contributors) promissores que t\u00eam ambi\u00e7\u00e3o, orienta\u00e7\u00e3o estrat\u00e9gica e s\u00e3o excelentes do ponto de vista t\u00e9cnico. No entanto \u2013 dizem os recrutadores seniores \u2013 tendem a estar muito pouco preparados para gerir pessoas. Os gestores inexperientes e\/ou com uma orienta\u00e7\u00e3o predominantemente t\u00e9cnica ficam assoberbados e stressados, transmitindo para a experi\u00eancia do cliente a desmotiva\u00e7\u00e3o e as falhas internas.<\/p>\n\n\n\n

APRENDIZAGEM #2: A INTELIG\u00caNCIA EMOCIONAL PRECISA DE SER CULTIVADA NA EMPRESA, PARA O BEM DOS INDIV\u00cdDUOS, DAS EQUIPAS E, EM \u00daLTIMA AN\u00c1LISE, DOS CLIENTES.<\/h4>\n\n\n\n

3.<\/strong>
Acrescentemos agora o trabalho \u00e0 dist\u00e2ncia \u00e0 equa\u00e7\u00e3o. Muitos indiv\u00edduos que trabalham remotamente sentem-se confusos e ansiosos. N\u00e3o t\u00eam a certeza sobre qu\u00e3o bem est\u00e3o a fazer o seu trabalho. Isto est\u00e1 a criar frustra\u00e7\u00e3o e preocupa\u00e7\u00e3o num grande n\u00famero de pessoas, amea\u00e7ando a produtividade, o empoderamento e o bem-estar geral. Quando os indiv\u00edduos se sentem inseguros ou receosos, os n\u00edveis de criatividade e concentra\u00e7\u00e3o diminuem na organiza\u00e7\u00e3o, tendo repercuss\u00f5es directas e indirectas nas percep\u00e7\u00f5es dos clientes.<\/p>\n\n\n\n

\n
MARCAR REUNI\u00c3O COMIGO<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Cristina Ferreira da Costa<\/strong>
President & Founder
CDCConsulting Partners, LLC<\/strong><\/p>\n\n\n\n

\"CRISTINA<\/figure>\n\n\n\n

+1 (404) 528 9792
cristina@cdcconsultingpartners.com<\/u><\/a>
cdcconsultingpartners.com<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

When Leaders and teams meet customers for a long-term relationship Customers are the #1 reason for your organization to exist. Therefore, it is only natural that you want to engage in a happy and lasting relationship with your customers. This is, in fact, the ultimate ambition of any successful company. Dealing with customers is usually […]<\/p>\n","protected":false},"author":4,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,14,10,12,13],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cdcconsultingpartners","tag-clientes","tag-cristina-da-costa","tag-empresas-lideres","tag-equipas"],"yoast_head":"\nLong-term relationship with customers - CDC Consulting Partners<\/title>\n<meta name=\"description\" content=\"Customers are the #1 reason for your organization to exist. 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