On the topic of Personal Branding, when you think of “Coca-Cola”, what comes immediately to mind?… A sense of thirst, a refreshing beverage,a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of?… Speed, Money, Success? The Brand?

E as pessoas, podem ser marcas?

When you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength? Stand up for a cause? Freedom?…
E se se focar na Oprah Winfrey? Determinação? Poder? Liderança? Sucesso?

The question is: can people be brands?…The answer is yes, they can! Personal branding is not just for celebrities, it is for all of us.

We have little doubt about what the people above evokes in us. Do you know why? It is because they have a strong and well defined personal brand. Their beliefs and their authenticity are very natural in themselves and easily perceived by others. They align their behavior to their strengths and as well as to what they believe in, what they value in life. That is strong personal branding!

E a sua marca pessoal, qual é? Que percepção tem de si, e que percepção é que sente que os outros têm de si?

Se clarificar estas questões, terá uma Identidade mais facilmente perceptível pelos outros. Who you are is what people remember about you, and that is vital to get a better position at work or to have more people buying your products or demanding your services for your uniqueness…

Será então errado ter em atenção a forma como olha para si próprio(a), como os outros o(a) olham e o(a) percepcionam e deixar que isso influencie o seu comportamento?

What do you know about yourself? About your uniqueness? Yes! Each and everyone of us are unique and we can leverage our uniqueness by knowing and accepting who we are. Seeing yourself as your authentic brand and acting as a authentic brand leverages your personal resources.

So what is our Authentic Personal Brand? It is a combination of our strengths, our passions, our values, our gifts and our purpose in life.

When your natural behavior aligns with your values, your passion and your purpose you become authentic to yourself and perceived as authentic by others and that builds trust and loyalty.